3D visualizations are increasingly important in business.
They are no longer limited to advertising purposes but have gained a much wider significance in marketing, sales, product development and PR/communications.
In order to make conveniently 3D visualizations available to internal and external partners data gets processed only once and managed in a central database for the various range of applications (Print, Web, Video, DVD, CD-Rom etc.).
This saves time and creates efficiencies.
And all of this is already possible while products are still in their planning, development or production phase.
Picture elements or whole virtual worlds can be created artifically or integrated into real pictures.
Footage filmed classically or recorded on videotape is digitalized, processed and enhanced with visual effects. Many images or graphic materials are retouched, corrected or combined with each other to create new images that seem to be absolutely real.